Marketing Your Cayman Islands Property

CENTURY 21 ® is the most recognized real estate company in the world.
We spend over $50 Million annually to market our properties to buyers all over the globe. There is no real estate company that can match our advertising budget.

We have a proven successful marketing strategy that advertises your home directly to buyers looking for homes for sale in the Cayman Islands. There’s a good chance we already have a buyer for you home. With a population of 40,000, half or 20,000 residents of the Cayman Islands are expatriate professionals. Hence 50% of potential buyers for your property are from the UK, USA, Canada, etc.

Before you make a decision on what real estate company you want to sell your home, speak to a CENTURY 21 ® CAYMAN REAL ESTATE AGENT. Let them put the power of the world’s largest real estate company behind selling your home. When you list your property with CENTURY 21 ® Cayman Real Estate we commence a marketing plan that is designed to find and match a buyer with your property.

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Selling your home

We Create a Personalized Selling Program for Clients Using Our Customized Marketing System to Sell Your Home at the Best Price Possible in the Shortest Period of Time.

1. “A picture is worth a thousand words” is never more appropriate when selling Cayman Island property. We create a portfolio of pictures that best represents the most superb selling points of your home, then choose the best ones and add them to our worldwide marketing brochures.
2. Your home is an important commodity for CENTURY 21. We catalog your home so it receives the maximum exposure to the buyers most interested in purchasing homes in the Caribbean.
3. We utilize the CENTURY 21 ® System linking CENTURY 21 ® offices throughout the world to expose your property to potential buyers referred to our office.
4. Signage at your property is paramount to a successful advertising campaign. We will place the CENTURY 21 ® sign, the best-recognized real estate sign in the world, on your property. Surveys have shown that this is one of the best sources for advertising and will customarily generate more inquiries about your property than any other form of advertising. It is known locally and internationally for its success.
5. Your home listing is immediately placed on our local and Caribbean website. Our user-friendly websites feature an interactive database of every current Residential and Commercial CENTURY 21 ® listing throughout Grand Cayman, Cayman Brac and Little Cayman. This is an invaluable tool to both buyers and sellers in attaining their real estate investment objectives. The National Association of REALTORS has stated that 89% of all buyers in the market for a new home will use the internet at some point to aid in the search of a property.
6. CENTURY 21 ® Cayman has an exclusive system for handling advertising calls. All calls are directed straight to the listing agent so they can give the most informative answer to any questions regarding your property.
7. “CAYMAN ISLANDS PROPERTY” is a popular local magazine for people looking to buy property in the CAYMAN ISLANDS. It’s widely distributed throughout the island and to our clients overseas. Many visitors take these magazines home and refer to them when researching homes. We advertise CENTURY 21 ® listings in each issue.
8. The local newspaper is a terrific source for buyers, especially for locals who represent a large segment of our sales. We advertise featured listings in each issue.
9. Using the portfolio of photographs, we design a flyer or a letter that will be mailed to a pre-selected customer database. In addition, every real estate agent in the Cayman Islands will receive a flyer to alert their agency and their buyers of your property for sale. This has proven to be a very effective method, generating interest and sales.
10. An open house is standard operating procedure and we will schedule this event at the appropriate time to generate the most traffic to your home. The public will be welcome and sincere buyers can see your home up close.
11. Once every month, all the CENTURY 21 ® agents get together and tour our new properties. This provides every CENTURY 21 ® agent first hand knowledge of your property.

CENTURY 21 Cayman Real Estate, is organized as a first-class full-service real estate company. We are a part of the largest and most progressive real estate organization in the world. This gives us the strength and security of a worldwide network, access to the most up-to-date technology and the resources to successfully market properties to local and international purchasers. No one is more skilled at providing exposure and finding qualified purchasers.

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Preparing Your Property For Sale

Stage the Home

Whether you are looking to conduct an Open House, or simply want to help your sellers present their house in the best light, it is necessary to view it from the eyes of a buyer! Any money spent in this area may result in increased profits and a faster sale.

Maximizing Curb Appeal

Before potential buyers even see what the home has to offer, they view its exterior. As a result, an unkempt or unattractive view of the outside of the home could potentially result in a missed opportunity. To show the house in its best light, consider the following:

1. Move all materials, including garbage cans and gardening supplies, from the front yard and into a garage or shed.
2. Mow the lawn and weed and maintain all planted areas.
3. Replace any outdoor light bulbs that are not working.
4. Sweep walkways and steps, and remove all small items from the porch or patio.
5. Replace worn or badly stained door mats.

Inside the House

Once a potential buyer enters the home, they need to determine if it will meet their needs and expectations. Give them the best view of the home's interior by following these steps:

1. Remove the home of any clutter by limiting decorative objects and clearing all unnecessary appliances from the kitchen countertops
2. Rearrange or remove furniture to highlight the space in a room
3. Review each room and clean our associates are amongst the best-trained agents in the industry by having the resources of the best-known system that no other organization can match.

Seven Important Facts You Should Know When Selling Your Home

1. Think like a businessman. Don't be so in love with your home that you ignore what buyers are looking for. Your personal taste is less important than making your house desirable to the widest number of people.
2. Making your house stand out from the competition by pricing your home at true market value and leave a little room for negotiations. Statistics prove most homes selling within 3% of market value.
3. Be creative and imaginative when showing your home. It should be warm and friendly. Some sellers have fresh baked cookies in the oven when realtors come to show their home. Buyers won't be just looking at the physical structure; they'll respond to how it makes them feel. You want people to walk in and imagine they are already living there. You want the house to have emotional appeal.
4. 4. CENTURY 21 ® will help you accomplish all these goals. By utilizing all our proven successful selling techniques we can sell your home for the highest price in the fastest time. The key is to make strategic improvements with maximum impact.
5. Before we begin to market your home, we will make a thorough inspection of your house. It is estimated that more than half of all houses are sold before the buyers even get out of their cars! Stand across the street from your house and review its curb appeal. What can we do to improve the buyer’s very first impression?
6. Starting at the curb, looking at every little detail, write down all the items that need repairs or changes. By taking the initiative, you can put the house in tip top shape before anyone sees it and prevent any later attempts to drive down the price due to the condition of your home. Remember people often spend more time getting a car ready to trade than getting their home ready for sale!
7. Remember, buyers will use every opportunity to offer a lower price for your home. So, by spending a few extra dollars on paint and repairs you will avoid this problem. Some sellers rent furniture and plants to improve the look and ambiance of their home.

Your CENTURY 21 ® Agent can help you ready your home for sale and display it in such a positive and agreeable fashion that qualified buyers will want to purchase it.

No other real estate organisation in the Cayman Islands can offer the global strength and reach of the CENTURY 21 ® system. It is a network that offers unparalleled support.

Call us now and let’s begin.

Sincerely,

CENTURY 21 ® CAYMAN REAL ESTATE

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